Hi! I am Will Chak.

A design director, passionate about creating meaningful, differentiated and emotionally engaging brands. I strive to bridge customer's functional and emotional needs with business goals to uncover actionable pathways for innovation.

Branding & Strategy / Interaction & Visual Design

Starling Bank Design

Value Proposition Design / Design Sprint

Starling Bank Discovery

Branding / Product Design / Campaign Design Direction

Orbis Access

Interaction and Visual Design / Art Direction

Adidas All For This

Design / Art Direction

Relish Broadband Launch

Product / Proposition Design

Hong Kong Startup Weekend

Design / Art Direction

Fullers London Pride

Design / Art Direction

Oasis Brand Relaunch

Design / Art Direction

adidas True Blue

Design / Art Direction

Flybe Flight Time Mag

Design / Art Direction

Frontier Brand Launch


The Plant