Oasis Brand Relaunch
A refreshing drink brand that is not afraid of speaking plainly. I worked on developing the design and art direction for the brand relaunch over the course of two years.
Design Direction
Refreshing Stuff
The design direction takes a no-nonsense approach to advertising. Bold and colourful, it puts pure marketing goodness in-your-face. 
The Refreshing Stuff campaign takes a humorous look at life and advertising, from cynical celeb-endorsement to gender-equality. Nothing is off limits.
The sarcastic tone of voice was used consistently in the TV advert as well.
The simple art direction adapts flexibly and is consistently applied to social media, often in an outrageously humorous manner.